We understand your privacy is important to you. The purpose of this Privacy Policy is to describe how Good Balance
Apparel, Inc. collects, uses, and shares information about you through our online interfaces (e.g., websites and
mobile applications) owned and controlled by us, including goodblanaceapparel.com (collectively referred to herein
as the “Site”). Please read this notice carefully to understand what we do. If there are any aspects of our Privacy
Policy that you do not understand, please feel free to Contact Us or as described at the end of this Policy.
Our Privacy Policy explains:
Information That We Collect
How We Use and Share Your Information
Access to Your Information and Choices
Security of Your Information
Your Georgia Privacy Rights
Your Consent to Processing of Personal Data in USA
Changes to Our Privacy Policy
General Questions and How Contact Us
This Privacy Policy applies only to information we collect at and through the Site. Our Site also contains links to third-
party sites that are not owned or controlled by Good Balance Apparel, Inc. Please be aware that we are not
responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and
to read the privacy statements of each website that collects personal information.

Please note that your use of our Site is also subject to our Terms of Use.

INFORMATION THAT WE COLLECT
Information You Provide to Us
We collect information you provide to us, for example when you create or modify your account, register to use our
Site, purchase products or services from us, request information from us, contact customer support, or otherwise
communicate with us. This information may include:
Name, Address, Billing Address, Shipping Address, Email Address, Telephone Number, Credit Card Number (solely
for payment purposes), Birthday, Sex, etc.
Information We Collect Automatically Through Your Use of our Site.
Website Analytics
We use website analytics tools to collect certain information relating to your use of the Site. These tools use
“cookies”, which are text files placed on your computer, to help the Site analyze how users use the site.
Information We Collect Through Cookies and Similar Technologies
We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of
information whenever you interact with our Site through your computer or mobile device. A cookie is a small file
containing a string of characters that is sent to your computer when you visit a website. When you visit the Site again,
the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences, and
other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent.
However, some Site features or services may not function properly without cookies. We use cookies to improve the
quality of our service, including storing user preferences, tracking user trends, and providing relevant advertising to
you. See “Advertising” for more information below.
No Information from Children Under Age 13
If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal
information about yourself to us. If we learn that we have collected personal information from a child under the age of
13, we will promptly delete that information. If you believe we have collected personal information from a child under
the age of 13, please Contact Us.

HOW WE USE AND SHARE YOUR INFORMATION
To Provide Products, Services, and Information
We collect information from you in order to provide products you purchase from us; register and service your account;
provide information that you request from us; contact you about your orders; process credit card and debit card
orders; ship products to you; send you promotional materials or advertisements about our products and services, as
well as new features and offerings; administer surveys, sweepstakes, promotions, and contests; and provide interest-
based targeted advertising to you.
Sharing with Third Parties
We may provide information to third-party service providers that help us operate and manage our Site, process
orders, and fulfill and deliver products and services that you purchase from us. These service providers will have
access to your personal information to provide these services, but when this occurs, we implement reasonable
contractual and technical protections to limit their use of that information to help us provide the service.
Advertising

We may use how you browse and shop to show you ads for Good Balance Apparel, Inc. or our advertising partners
that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based
advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide
you with ads more tailored to your interests. These interest-based ads may be presented to you while you are
browsing our site or third-party sites not owned by Good Balance Apparel, Inc.
We belong to ad networks that may use your browsing history across participating websites to show you interest-
based advertisements on those websites. Currently, our Site does not recognize if your browser sends a “do not
track” signal or a similar mechanism to indicate you do not wish to be tracked or receive interest-based ads.
To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising
Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org).
Please note that if you choose to opt-out, you will continue to see ads on our Site, but they will not be based on how
you browse and shop.

Your Consent
In addition to the sharing described elsewhere in this Policy, we will share personal information with companies,
organizations, or individuals outside of Good Balance Apparel, Inc. when we have your consent to do so.

Legal Proceedings
We will share personal information with third-party companies, organizations, or individuals outside of Good Balance
Apparel, Inc. if we have a good-faith belief that access, use, preservation, or disclosure of the information is
reasonably necessary to:
• Meet any applicable law, regulation, subpoena, legal process, or enforceable governmental request.
• Enforce applicable Terms of Use, including investigation of potential violations.
• Detect, prevent, or otherwise address fraud, security, or technical issues.
• Protect against harm to the rights, property, or safety of Good Balance Apparel, Inc., our users, customers, or the
public as required or permitted by law.

Transfer in the Event of Sale or Change of Control
If the ownership of all or substantially all our business changes or we otherwise transfer assets relating to our
business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding, or otherwise, we may
transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable
law, your information would remain subject to the promises made in the applicable privacy policy unless you agree
differently.

ACCESS TO YOUR INFORMATION AND CHOICES
You can access and update certain information we have relating to your online account by signing into your account
and going to the Good Balance Apparel, Inc. section of our Site. If you have questions about personal information, we
have about you or need to update your information, you can Contact Us. You can opt out of receiving marketing and
promotional e-mails from Good Balance Apparel, Inc. by using the opt-out or unsubscribe feature contained in the e-
mails.

SECURITY OF YOUR INFORMATION
We use industry-standard physical, technical, and administrative security measures and safeguards to protect the
confidentiality and security of your personal information. However, since the Internet is not a 100% secure
environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no
guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical,
technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please
note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly
advise you not to communicate any confidential information through these means.

There are steps you can take to protect your privacy:
1. Use a strong password for our Site that you do not use for other websites.
2. Protect your login information. You should never give your username or password to anyone else.
3. Keep the operating systems and security on your computers and devices up to date.
4. Immediately notify us of if you think unauthorized activity has occurred using your account by emailing us at
joanne@goodbalanceapparel.com

YOUR CONSENT TO PROCESSING OF PERSONAL DATA IN USA
If you are a resident of the European Economic Area (EEA) or other jurisdiction outside of the U.S., in order to
provide our Site, products, and services to you, we may send and store your personal information (also commonly
referred to as personal data) outside of the EEA, including to the United States. Accordingly, your personal
information may be transferred outside of the country where you reside or are located, including to countries that may
not or do not provide the same level of protection for your personal information. We are committed to protecting the
privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we take
appropriate steps to provide the same level of protection for the processing carried out in any such countries as within
the EEA to the extent feasible under applicable law. By using and accessing our Site, users who reside or are in
countries outside of the United States agree and consent to the transfer to and processing of personal information on
servers located outside of the country where they reside, and that the protection of such information may be different
than required under the laws of their residence or location.

UPDATES TO OUR PRIVACY POLICY
Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without
your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the
changes are significant, we will provide a more prominent notice (including, for certain services, email notification of
privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

GENERAL QUESTIONS AND HOW TO CONTACT US
If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or otherwise need to
Contact Us, please email us at joanne@goodbalanceapparel.com, or contact us by US postal mail at the following address: